My experience at Dallas Start-Up Week
Let me preface with the fact that I wrote this post once Dallas Start-Up Week wrapped up. The following Monday, my post was gone. Today, almost 2 months later, I found my post. Alas, here is my opinion on DSW.
Better late than never
This week has many people excited. I had my first taste of Dallas Start-Up Week yesterday. I was so excited because the co-working space I work at, SPACES, was hosting a couple of panels. First and foremost, it was so great seeing the turn out. Everyone around me was excited. Meanwhile the panelist were answering questions about the following:
- How to get more exposure for your brand
- How to be heard by your intended audience
- Getting in touch with the media and bloggers
- How to pitch as an artist (in the music industries)
Overall, I thought the chat was interesting. Personally, I didn’t find the talk useful for my personal and business needs. However, if I were a musician I might’ve thought differently. In my opinion, it felt like the panelist were trying to sell their services to the artists in the room. Prompting them to save money to pay for a great PR manager, campaigns, etc. At any rate, I do believe that is important. For a band or artist who is just starting out though, that just doesn’t seem doable. I understand the panelist are professional’s with experience under their belt, but when an audience member asked what are steps they can take if they don’t have any money the answer was “build your brand”.
Is that really the best response? That is like saying, for example, “what are the steps I need to take to buy a house?” and someone answered “work hard”. Stating that an artist should build their brand are just empty words, when the person listening to it doesn’t understand how to do so, or what that even means. Of course the artist can Google it, YouTube it, research it, but if they are asking industry professionals, you’d expect a better response. That’s just my opinion. It was still a great experience. Plus, people watching was fun.